Resources > Apple TV

Apple TV Images

You will need to have the following images prepared before you can save and publish your Apple TV app. Below we’ve outlined both optional and required image assets. At the end of this article is a deliverables checklist to make sure you have all the necessary assets when you create your Apple TV app. Please visit Apple’s human interface guidelines for a detailed explanation of these images and to ensure your images are within the Content Safe Zone.

App Icon

Every app needs a large and small icon for the App Store and device home screen.

App Icon

Since the Apple TV interface has a parallax effect, the app icon must have between two and three layers (front, middle and back) to create a sense of depth. If your icon includes a logo, separate it from the background. If your icon includes text, bring it to the front so it’s not hidden by other layers. Save each layer separately as a .png with a transparent background.

Image Requirements

  • Large back: 1280 x 768px, PNG
  • Large middle: 1280 x 768px, with transparency
  • Large front: 1280 x 768px, with transparency
  • Small back: 400 x 240px, PNG
  • Small middle: 400 x 240px, with transparency
  • Small front: 400 x 240px, with transparency

Top Shelf

At a minimum, every app must supply a single, static top shelf image that can be displayed when your app is in the top row of the Home screen and in focus. The top shelf of the Apple TV Home screen is a great opportunity for added visibility where you can showcase engaging imagery that encourages people to dive into your app for more.

Top Shelf

Image Requirements

  • Top shelf regular: 1920 x 720px, JPEG
  • Top shelf wide: 2320 x 720px, JPEG

Launch Image

A launch image (or loading screen) displays when your app starts up. It appears instantly and is quickly replaced with the first screen of your app. A launch image isn’t an opportunity for artistic expression. They are static, and don’t include layers.

Launch Image
  • Image requirements: 1920px  x 1080px, JPEG

Deliverables Checklist

NAME
SIZE
REQUIRED?
Large App Icon Back
1280 x 768px, PNG
Yes
Large App Icon Middle
1280 x 768px PNG, with transparency
Yes
Large App Icon Front
1280 x 768px PNG, with transparency
Yes
Small App Icon Back
400 x 240px PNG
Yes
Small App Icon Middle
400 x 240px PNG, with transparency
Yes
Small App Icon Front
400 x 240px PNG, with transparency
Yes
Top Shelf Regular
1920 x 720px, JPEG
Yes
Top Shelf Wide
2320 x 720px, JPEG
Yes
Launch Image
1920 x 1080px, JPEG
Yes